to bears a cultural mission that is unique to the local communities. Its mission goes beyond the sheer showcasing of Chinese lantern making skills. It is an opportunity to gain respect and mutual understanding from the non-Chinese community and the new Chinese generation who may know nothing about their heritage. To successfully promote this festival, it is important to market it as a culture exchange opportunity. To capture the richness and complexity of a culture, an abstract approach is used in designing the poster and tickets because of its capacity to provoke feelings and stimulate imagination.

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